Well, I"m just flabbergasted! The Wall Street Journal posted an article that discussed how companies are starting to gussy up barcodes! When I've worked in packaging, I'd always thought of them as a necessary space-wasting technology. Now, as I understand it, some companies are making the barcodes into doodles. One was a school bus, one was a patch of flowers. One was a city skyline!
If you're able to incorporate a barcode like that successfully enough into your product, you could get it into the logo! For example, if you have a logo of a Scottish man in a kilt, you could design the kilt pattern so it is actually a 2D barcode! Or you could have a snowy background with a barcode. Or a smiling face, with barcode teeth. And all of them could reinforce your brand.
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